In this course you will develop a mission statement (or refine yours if you have one) and decide upon a related marketing goal to help guide your business. You will examine branding and the importance of knowing how your clients and customers think, feel, and behave. Time will be spent delving into various forms of media and advertising channels. Finally, you will learn about the importance of tracking and measuring outcomes that are key! Read more…
Instructor: Melissa Prandi, MPM® RMP®
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